Cube
Cube – German Precision and Modern Cycling Innovation
Cube is a German bicycle manufacturer founded in 1993 by Marcus Pürner in the small town of Waldershof, Bavaria. What began as a modest operation in a small factory has grown into one of Europe’s leading bicycle brands, known for its precision engineering, advanced design, and outstanding performance. Over the decades, Cube has built a reputation for creating bicycles that combine German technical excellence with a passion for innovation and sport, appealing to both professional athletes and everyday riders worldwide.
Today, Cube produces a comprehensive range of bicycles, including mountain bikes, road bikes, gravel bikes, trekking and touring bikes, city bikes, and an extensive collection of e-bikes. The company’s mountain and e-MTB lines, such as the Stereo and Reaction series, are especially popular for their durability and precision handling. Meanwhile, Cube’s Agree and Litening road models are designed for performance and speed, integrating cutting-edge carbon technology. With its e-bike range powered by Bosch systems, Cube is also a major player in the growing electric mobility market.
The key characteristic of Cube bicycles is their combination of engineering precision, performance, and usability. Each bike is developed and tested at the company’s in-house research and development center in Bavaria, ensuring exceptional quality control. Cube focuses on frame geometry optimization, material efficiency, and aerodynamic design. The brand also collaborates with leading component manufacturers such as Shimano, SRAM, and Bosch to ensure every model delivers top-tier reliability. Cube’s designs are marked by their clean aesthetics, functional integration, and minimalist German style.
Cube is guided by values such as innovation, integrity, and sustainability. The company invests heavily in research and technology to continually improve its products while maintaining eco-friendly production processes. It supports numerous professional cycling teams and events, reflecting its deep connection to the sport. At the same time, Cube encourages everyday cycling by producing bikes that are accessible, safe, and comfortable, helping more people discover the joy of riding.
After more than three decades of continuous growth, Cube has become one of the most respected names in modern cycling. Its bikes are sold in over 60 countries and have earned a reputation for excellence among both recreational cyclists and professionals. Cube remains true to its original mission — to build bicycles that deliver the perfect balance between innovation, performance, and reliability. In every model, from high-end racing machines to practical city e-bikes, Cube embodies the essence of German precision, modern design, and pure riding pleasure.
