Trek

Trek – Building a Better World Through Bicycles

Trek is an American bicycle manufacturer founded in 1976 in Waterloo, Wisconsin, by Richard Burke and Bevil Hogg. Created during a time when the U.S. cycling industry was dominated by imported bikes, Trek set out to build high-quality bicycles in America using advanced technology and craftsmanship. What began as a small operation producing hand-built steel touring frames has grown into one of the most influential and innovative brands in the global cycling world. Trek’s mission from day one has been clear — to make the world a better place through the power of the bicycle.

Today, Trek manufactures a complete range of bicycles, including road bikes, mountain bikes, gravel bikes, hybrid and city models, e-bikes, and children’s bikes. Its road lineup — featuring icons like the Madone, Domane, and Émonda — is celebrated for aerodynamic performance and endurance comfort. In the mountain segment, bikes like the Fuel EX, Top Fuel, and Slash showcase Trek’s expertise in trail and suspension design. Trek’s Powerfly and Rail e-MTBs, along with Allant+ city e-bikes, have positioned the brand at the forefront of electric mobility for both adventure and everyday commuting.

The hallmark of Trek bicycles lies in their innovation, quality, and rider-focused design. The company has pioneered numerous technologies, such as OCLV Carbon (Optimum Compaction Low Void), one of the most advanced carbon fiber manufacturing processes in the industry. Trek also introduced the IsoSpeed decoupler, enhancing frame compliance for smoother rides without sacrificing efficiency. Its Active Braking Pivot (ABP) suspension system and RE:aktiv damping technology further illustrate Trek’s dedication to improving real-world performance. Each model is developed and tested at the company’s Wisconsin headquarters, ensuring the highest level of precision and reliability.

At its core, Trek stands for innovation, inclusion, and responsibility. The company’s guiding philosophy — “Ride bikes. Have fun. Feel good.” — reflects its belief in the transformative power of cycling. Trek is deeply involved in sustainability initiatives, from using renewable materials and reducing carbon emissions in production to supporting programs that make cycling safer and more accessible. Through its BCycle bike-sharing system and advocacy partnerships, Trek promotes cycling as a practical, eco-friendly solution for modern transportation challenges.

After nearly five decades of innovation, Trek remains one of the world’s most respected and forward-thinking bicycle brands. Its bikes represent the perfect fusion of technology, design, and passion, trusted by professionals and everyday riders alike. Whether conquering mountain trails, racing on the road, or commuting through the city, Trek continues to inspire people to ride more and live better. True to its roots in Wisconsin craftsmanship and global vision, Trek’s mission endures — to change the world, one ride at a time.